On December 3rd, at the Roca Barcelona Gallery, the closing event of the Craft2B Connections program took place. The event was aimed at companies from various sectors exploring the possibility of incorporating craftsmanship as a key element to enrich their commercial proposals.

The gathering included presentations and round tables where strategies and experiences were exchanged to manage successful collaborations between different business sectors.

One of these was “Creating value, differentiation, and disruption: making craftsmanship more attractive,” with the participation of:

• Joan Alvares, PutosModernos.
• Marc Morillas, Morillas.
• Javier Plazas, cultural expert.
• Caterina Roma, craftswoman.
• Ana Recio, Green Media Lab.
• Anna Costa, Oxido Workshop.

In which different viewpoints and strategies from various disciplines were shared.